Stage 2 of 4
Their course
The one place a golfer keeps going back to, and what can honestly be made from a photograph of it.
Golfers are loyal to one piece of ground in a way that is hard to explain to anyone who does not play. That loyalty is the only thing this business can make something out of, because everything else about golf is already sold in the pro shop. These pages cover what a photograph of their course can honestly become, what personalised means when the word is used properly, and where a course print sits alongside the prizes a society day needs.
The reading, in order
- Personalised golf gifts
- How a course print is made
- The golfer who has everything
- Prizes for a society day
Buying for someone whose course you can photograph?
And after that
The stage that follows this one is the golfer: Who it is for, and when. A retiring club captain and a dad who plays twice a year want different things.
Written by Craig Fearn, The Golf Gift Co.
From the journal