Stage 3 of 4
The golfer
Who it is for, and when. A retiring club captain and a dad who plays twice a year want different things.
A retiring club captain and a dad who plays twice a year are not the same buying problem, and a shelf of the same twenty-two products under ten different headings never pretended otherwise. Each page on this stage starts from the person: what they are likely to already own, what they will actually keep, and which one or two pieces the argument genuinely reaches. Where a page names nothing, that is deliberate.
The reading, in order
- Sorted by occasion
- Sorted by type of golfer
- For a retiring golfer
- For men
- For women
- For dad
- For him
- For Christmas
- For a birthday or a leaving do
- For the golfer who takes a joke
- Why novelty golf gifts get binned
And after that
Then it's just a matter of what ends up hanging. On the wall takes the twenty paintings one at a time.
Written by Craig Fearn, The Golf Gift Co. Last updated .